EVMS Brand Color Standards

Pantone is a standard color-matching system for print materials. Always specify the Pantone color when sending materials to a printer.

Hex, or hexadecimal, is the system for specifying colors on the Internet; use this on Web pages.

RGB (Red Green Blue) is a system for specifying colors on electronic media, such as a monitor or television. It refers to the intensity of each color in a pixel on the screen.

CMYK stands for cyan, magenta, yellow and black. These are the four colors of ink used in the traditional method of printing hardcopies of images, called offset printing. The three colors, plus black, roughly correspond to the primary colors, from which can be mixed colors across the visible spectrum.

The color palette is included in the EVMS Logo Standards . If you have questions or need more information, please contact art directors Joy Ellinor or John Comerford at 757.446.7070.